EMAIL (SPEC)
FROM: Hungry Lu's
SUBJECT: Padres Fans, Get 50% Off Your Sub For Today’s Game!
CLIENT: Hungry Lu's Italian Deli & Bakery
PROJECT GOAL: To reach out to the community's Padres fans.
SOLUTION: The client has seen an increase in business during Padres games and was looking for a way to take advantage. As a solution, I had them specifically target the Padres fans on their email list with a special offer of 50% off one sub sandwich available during the game.
I open the subject line directly addressing Padres fans, while also clearly informing everyone on the email list of the offer. The plan is to test the concept. If it proves successful, it could be made a staple of future Padres games.
EMAIL (SPEC)
FROM: Mafia Sushi
SUBJECT: Welcome To The Mafia! Here's $10 Off Your Next Order.
CLIENT: Mafia Sushi
PROJECT GOAL: To welcome customers who have signed up for the email list and entice them to visit again.
SOLUTION: I used the coolness of the restaurant's name in the subject line with "Welcome To The Mafia!" giving customers an insider feeling. I then immediately followed with the offer of $10 off and three examples of entrees available for under $10.
The plan is to reinforce the insider feeling established here with future emails keeping 'Mafia' members up to date on the menu as well as providing them more special offers.
EMAIL (SPEC)
FROM: Beach Break Cafe
SUBJECT: Happy Birthday! How About A Free Dessert?
CLIENT: Beach Break Cafe
PROJECT GOAL: To entice email subscribers into visiting the restaurant on their birthday.
SOLUTION: What better way to tempt customers than through their sweet tooth? And what better time to tempt them than on their special day?
That's the thinking behind this special offer. And making it exclusive to email subscribers not only encourages their loyalty, it keeps their eyes on their inboxes to see what comes next.
EMAIL (SPEC)
FROM: The Naughty Pig
SUBJECT: Enjoy Our Wednesday Night Trivia!
CLIENT: The Naughty Pig
PROJECT GOAL: To invite email subscribers to the bar for Wednesday Night Trivia.
SOLUTION: The client has found that their trivia night attracts more new patrons than any other promotion and they want to capitalize on that by raising awareness.
Email subscribers who haven't attended trivia night in a while will get a reminder, and those still not familiar with it can now join the fun.
EMAIL (SPEC)
FROM: Avenue Studio City Dispensary
SUBJECT: Here’s a gift for your first anniversary with us.
